Is Amazon Product Ranking Service Worth the Investment for New Sellers?

If you are an Amazon seller in India who has just started selling, you may have asked yourself, "How do I get buyers to see my product without spending tons of money on advertising?" This is where amazon product ranking service comes into play. 

Over 75% of Amazon buyers never look past the first page of Amazon search results. If your product does not appear highly ranked, most likely, buyers will not even know you are there. 
But is it worth it? Especially if you are just starting out? Let's take a closer look.

What is An Amazon Product Ranking Service?

The Amazon product ranking services are designed to help your products show higher in search results on Amazon. Instead of your listing being on page 10, ranking services will rank it closer to page 1. 

These services use several strategies, such as:

• Competitor research- Examining what top sellers do.
• Optimized listings - Using the right keywords without keyword stuffing.
• Enhanced content - Using amazon A+ content for enhanced conversions.
• Review and ratings strategy - Building trust to contribute to ranking.

 For sellers who are new, this may feel like just a hack to visibility in a very competitive marketplace.

The Significance of Ranking for New Sellers

Consider your purchasing behavior when you go to Amazon. Do you look past more than a few products? For most people, the answer is likely no.

New sellers: 

No rank = No sales. Even the best products won’t sell if customers can’t find it. 
Good Ranking = Credibility. Buyers tend to trust products when they see them higher in the search results. 
More visibility = Less reliance on ads. When your sales rank is strong, you can spend less on PPC ads

What New Sellers Get Wrong About Ranking Services?

When it comes to investing in ranking services, many new sellers hold on to misconceptions they hear or read about. Let's set them straight: 

• "I could just stuff the keywords and rank." Wrong. Not only does it look spammy, but keyword stuffing will hurt your visibility, according to Amazon's A9 algorithm.
• "Old sellers only rank." If you deploy the right tactics (optimized listings, competitive research, amazon A+ content, etc.), you can absolutely climb up.
• "Ranking is immediate." The truth is, Amazon rewards consistency in its ranking process. A ranking service works best in conjunction with a prolonged effort, rather than overnight changes to your business.

Key Components of a Good Amazon Product Ranking Service 

1. Correctly Executed Competitor Research

A ranking service doesn't tell you what could potentially work. Competitor research tells you what is already working. 

• What keywords are your competitors ranking for? 
• What image, title, or bullet points are creating more clicks for competition?
• What types of pricing strategies do they employ?               

This knowledge allows new sellers to bypass some mistakes and realize proven practices quickly.

2. Avoiding Keyword Stuffing

There is more to Amazon SEO than trying to shove as many words in as possible. A good ranking service balances keywords with readability:

• Use primary keywords in the title and bullet points.
• Sprinkle secondary keywords throughout the descriptions.
• Don’t repeat words where they are unnecessary.

3. Utilizing Amazon A+ Content

Did you know? Products with A+ content can achieve up to 10% more conversions. A+ Content allows you to add cross-sell charts, descriptive information pages, visuals, etc., to your listing.
For new sellers, this will mean:

• Faster trust and distinction that you can easily explain from your competitors.
• Product information details they have been looking for.

4. Review & Rating Strategies

It is obvious your reviews will have a direct impact on your ranking. This should be understood by a ranking service:

• Motivating early buyers to provide real feedback.
• Monitor negative reviews for professional response. 
• Asking for feedback in an Amazon-approved manner.

5. Long-Term Ranking Maintenance

The best ranking services create momentum, then rely on their ongoing services to maintain rank with:

• Ongoing keyword tracking.
• Seasonal changes (ie, Diwali shopping period).
• Ongoing content changes.

Is It a Good Idea for New Sellers in India?

Let’s be real: India is in a rapid e-commerce growth cycle, and there is plenty of competition on Amazon. That means new sellers do not have the luxury of waiting several months for organic visibility.

So, an amazon product ranking service can be a smart investment because:

• You are avoiding rookie mistakes, therefore saving time.
• You are building visibility quickly, so you can recoup costs sooner.
• You will be less reliant on PPC ads

Of course, there is an upfront cost, but whether you view it as an expense or not, it should be seen as a growth accelerator.

Why Brandscape Ventures is the Right Partner?

Not all ranking service providers are the same. Some even promise fast results, but put you at risk with black-hat methods:

Brandscape Ventures is different because

• They do competitor research that helps identify smart opportunities.
• They optimize your listing while avoiding keyword stuffing, thus ensuring your SEO stays strong.
• They design thoughtful amazon A+ content that entices buyers.
• They use ranking methods that are sustainable, rather than quick winners.

Like all good businesses, they are aware of the intricacies of the Indian market and seasonal buying patterns.

For new sellers, this kind of guidance can be the difference between becoming lost in the noise and scaling into a profitable business.

Mistakes New Sellers Should Avoid

Before making an investment, here are some pitfalls to avoid:

• Falling for guaranteed rank 1 offers - No one can give that guarantee.
• Ignoring reviews - Even if a seller has a brand rank, bad reviews will destroy sales regardless.
• Over-optimizing - With keyword stuffing or other keywords that exaggerate, your listing will usually get flagged instead of ranked.

Should You Even Invest?

So, is an amazon product ranking service worth it for new sellers in India? The answer is absolutely yes, but only if you find the right company.

Rather than wasting months trying to stuff keywords, make a weak listing, or poorly researching competition, invest in a trusted amazon product ranking service that is proven to get you noticed sooner. Also, add A+ content, a smart review management system, ongoing tracking, and you have a basis for long life and profitability. For sellers who want to build their brand from day one, a trusted partner can help you with Brandscape Ventures to monetize your visibility.